Study Association KIC

• Dec 23, 2019, 11:35:00 AM

Breathtaking creative agency and incredibly modest

Without knowing it yourself, you’re already familiar with Studio Plakband.  Maybe you don't know them from name, but you can't have missed the campaigns they set up. The pink building on the Grote Markt for example, you could not miss to notice it  and you have undoubtedly seen the videos of the new Forum. Studio Plakband creates crazy, eye-catching campaigns that linger.

Co-founder Joey Tualena (37) of Studio Plakband came to tell us about on- & offline campaigns on Thursday the 5th of December. The company, founded by two former Groninger CMD students, is involved in branding, marketing, content provision and more. Studio Plakband has a unique identity. The company tackles issues from a different angle and creates tailor-made campaigns. A good example of this is the pink building that caught people's  attention on the Grote Markt for over a year. The building would be demolished in 2017 and the created space would get a new building for which an online petition was launched. Studio Plakband was then approached to create attention for this petition. Studio Plakband ’s answer was neither a poster campaign nor an online campaign. Studio Plakband had the idea to paint the whole building in one colour. By asking friends and family to help, the small company managed to give the whole building the bright pink color in only one day, which many of us still remember. The plan worked and there was a lot of commotion about the building. In addition to many negative reactions from stadjers that didn’t like the bright pink, there were also many positive reactions . Negative or positive reactions did not matter in this campaign, it was all about the connection with the city. The petition, for which the pink building was created, came online at the same time and also received a lot of attention, just like the pink building. Which indicated that the goal had been achieved.

For the opening of the new Groninger Forum, Studio Plakband was approached to bring the new building to the attention of the Groningers. Their answer was "What The F*rum", a slogan you are not able to ignore. On the campaign posters you could see famous Groningers who all ask themselves the same question. What is the Forum, what can you do there, for whom is the Forum and when will the Forum open? The campaign turned out to be a success, so Studio Plakband  got to do another campaign for the Forum. This time for the opening of this new building. The "Open For" campaign was developed to attract attention from the entire target group. With the campaign Studio Plakband wants to show that the Forum is for everyone. With the help of video, photos, social media and branding this turned out to be a very successful campaign. This can be seen in the number of visitors to the Forum, in the opening week the new building was already visited a hundred thousand times.

These are some examples of campaigns Joey told us about this morning. He also told us that within the company they like to spend a lot of time on creative thinking. According to Joey there is always something to do. If there is no assignment to work on, as an employee you get the freedom to work on your own design or idea for a campaign to stimulate the creativity of the employees.

Not surprising that at the end of the lecture the question was asked whether Studio Plakband is still looking for interns. Unfortunately, if you want to do an internship at Studio Plakband you’ve got to be a little earlier, because the 4 internships for February are already taken.

Daan Heijnen - Editorial committee Study Association KIC